In this workshop, you’ll learn how to show the impact of your design work. We’ll establish how to align business goals with design objectives that support user needs, and how to establish design KPIs for just that. We’ll also explore how to choose, establish and track these KPIs effectively, and how to integrate accountability and ownership for these KPIs into your design process.

We’ll make sense of OKRs, MRR, CLV, CAC, MAU, EAS, SUS, UMUX-Lite, TPI, KPI trees and the Kano model — and we’ll discover how to translate ambiguous objectives into practical design activities. Plus, we review common metrics out there and find just the right metrics toolbox for our work, as well as the right UX research methods to get statistically reliable data.

Ready? Well, let’s dive in!

The workshop includes:

• Deep-dives with real-life, practical examples and action points
• Access to the evergreen slide deck, updated regularly
• Hands-on exercises and reviews
• Dedicated Q&A time for all your questions
• A Smashing Certificate

Who Is This Workshop For?

This workshop is tailored for advanced UX practitioners, design leaders, product managers and UX researchers eager to learn the art of design KPIs and tackle intricate challenges in aligning design goals with business objectives.

You’ll walk away with a powerful toolbox of techniques and real-world examples to apply to your projects, products, and apps.

You’ll learn:

• How to speak the language of the business when presenting your design ideas,
• How to apply OKRs, MRR, CLV, CAC, MAU and other metrics that businesses typically care about most,
• The difference between OKRs, KPIs and metrics and how to translate them into clear goals,
• How to define design KPIs that focus on user needs but also respect business needs,
• How to navigate the unpredictability of technical limitations and business constraints to still move confidently towards better design,
• How to build a comprehensive design KPI tree for each team and for each department,
• How to combine qualitative and quantitative insights when measuring design KPIs,
• How to establish ownership, accountability and buy-in for your design ideas,
• How to make sure that your design is heading in the right direction,
• How to collaborate with developers to drive KPIs across the entire organization,
• How to use the Top Tasks methodology, Impact/Effort matrix and Kano model to understand and prioritize user’s tasks,
• How to improve team culture with better meetings, time estimates, expectations management and collaboration, in-house and remote
• How other companies and organizations define and track design KPIs, and what we can learn from them,
• How you can define, apply and track design KPIs for your projects and for your teams.

We’ll be breaking into groups to work on custom-tailored design KPIs for various projects. You’ll leave the workshop with a toolbox of practical techniques and strategies on how to define, establish, sell and measure design KPIs from start to finish — and how to make sure that your design work is on the right trajectory.

What Hardware/Software Do I Need To Bring?

You’ll need to bring a lot of creativity with your preferred coffee mug. We’ll be spending a lot of time drawing, sketching, designing and thinking. Be ready to challenge your general view of how to define, establish, sell and measure design KPIs from start to finish. You’ll need a lot of sleep reserves since it’s going to be a packed day. Bring a lot of attention to detail and non-standard thinking to this one! ;-)

About Vitaly Friedman

Vitaly Friedman is a renowned UX consultant and the creative lead of Smashing Magazine, with more than two decades of experience in leading design. He has expertise in establishing design KPIs, tracking progress, and using data to guide design decisions. Vitaly is also the author, co-author, and editor of all Smashing books.

While writing algebra proofs and preparing for software engineering at nights in the kitchen, at the same time he discovered passion for typography, interface design and writing. His curiosity drove him from interface design to front-end to performance optimization to accessibility and back to user experience over all the years.

Time & Location

This full-day workshop will take place the day before SmashingConf. The workshop will be running from 9:30 to 17:30 on Thursday, October 12.

Schedule for Thursday, October 12

9:00 – Doors open, Registration
9:30 – Introduction & Kick-off
11:00 – Coffee Break
13:00 – Lunch
14:00 – Afternoon Session
15:30 – Coffee Break
17:30 – The End

Save 100 EUR when signing up for the conference and a workshop!