Schedule

Below you'll find the schedule of the Smashing Conference Freiburg. And we do have some surprises for you—but they are not included in the schedule, of course. Stay updated.

Monday, 14th | Tuesday, 15th

08:00 Doors Open
9:00 Welcome!
9:15

The Designer’s Guide to Being Essential

"I move things around until they look right,” confessed veteran designer Milton Glaser. This is delightfully unpretentious — and Simon’s favourite quote — yet it’s not quite so easy for today’s digital designer. He or she must not only make things look right, but also embrace new methodologies, new tools, be essential to a team, be mindful of limitations, and wrestle with the suggestion that websites are all but redundant. As this practical argument will explain, there’s nothing for any of us to worry about, so long as every thing — and every one — is a module.

10:00

Modular design at work

As many of us move away from designing pages toward designing systems, one concept keeps coming up: modularity. The benefits of a modular approach are well covered, but what about the risks and the logistics of implementing it?

Modularity might appear to be a simple concept at first, but making it work for your team requires significant effort and commitment. In this session Alla will look at how modular design affects both our teams and our users, as well as the products we create. She’ll share some of the challenges her team’s gone through while transitioning their design process toward modularity, and the lessons they’ve learned on the way.

10:45 Morning Break
11:05

Getting touchy: An Introduction To Touch and Pointer Events

Beyond smartphones and tablets, touch screens are finding their way into laptops and even desktop computers. With hardware support for touch becoming increasingly ubiquitous, it's time to explore what new possibilities are available to developers.

This session will cover the basics of handling touch in JavaScript — from making sure simple single-tap interactions are as responsive as possible, all the way to examples of full multitouch, gesture-enabled elements, with a particular focus on common pitfalls and browser inconsistencies.

11:50

Web Fonts Performance

Web fonts are great. They are also be really bad for front-end performance because they block rendering. You may have experienced this on a slow cellular network. Staring at a blank page is no fun, especially when the content has already loaded.

This talk will explore why browser have placed fonts on the critical path, and how we can work around this while still delivering a good user experience. We’ll also take a look at what the future will bring to web font performance: preloading hints, the font-display property, and HTTP/2.

12:35 Lunch Break
14:00

Making Dog Food Part Of A Balanced Diet

Simple was created with the belief that banking could be beautiful. Since banking has always been somewhat of a necessary evil, we mainly wanted to create something we loved using ourselves to replace our own existing banks. With that in mind, "eating our own dog food" was a guiding principle, and it helped the team create something that we, and many enthusiastic customers, truly do love to use. As tasty as dog food can be, though, like all good things it must to be eaten in moderation.

This talk will go over the history of creating the Simple banking experience, how we shaped it into an app that we love to use ourselves, how we worked hard at sneaking in delightful, unexpected details, the benefits and pitfalls of eating your own dog food, and why it is important to balance that dog food with learning from your customers.

14:45

Hands-On Web Audio

We all know about the audio tag, but the Web Audio API still remains this mystical creature very few people dare to get close to, which is a pity because the creative possibilities it open ups are many and diverse, and the performance gains and efficience it brings are also really worth thinking about.

With upcoming new features such as WebVR soon in your browser, and WebGL being a solid API for rendering three-dimensional graphics, Web Audio is the perfect complement for creating unique immersive experiences on the web.

In this talk we'll learn all about the Web Audio way via a number of hands-on interactive demo-examples. Expect eye and ear candy!

15:30 Afternoon Break
16:00

Conversion Rate Optimization Techniques in eCommerce

In this talk, Christian will be sharing practical insights into conversion rates optimization in eCommerce projects. You'll walk out with a bag full of actionable insights that you can apply to your projects right away to generate more revenue from every user visit.

16:45

Paper Prototyping Applications

Designing for the web is not like designing for paper. For one thing, paper-based designs tend to stay the same shape and size. Also the content doesn't obstinately change on you. In fact, very little learned in print design is applicable to the web.

Paradoxically, one of the best ways to embrace the dynamic, interactive nature of web applications is to start working with paper again. Paper not for printing or sketching, but for building functional, interactive prototypes; prototypes that do away with distracting high fidelity and embrace the messy process of creating fun user experiences.

17:30 Closing Remarks
21:00 Party Time!

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