Schedule

Below you'll find the schedule of the Smashing Conference New York. And we do have some surprises for you—but they are not included in the schedule, of course. Stay updated.

Tuesday, 16th | Wednesday, 17th

8:00 Doors Open
9:00 Welcome!
9:20

Good is the enemy of great: On designing, and then undesigning, a perfect link underline

It took Marcin thirty-one days to design a perfect underline for Medium, the popular publishing platform. Alright, so it was more like a few days, and the underlines are far from perfect. The point remains. And that point might be: craftsmanship is hard and it will break your heart – and learning when it’s important to keep it up, and when it’s okay to leave it behind, might be one of the harder things to master as a designer.

Let’s talk about craft, maintenance, old typewriters, how CSS gradients are always a solution to every single goddamn problem, and how much fun working on typography is in a modern web product.

Did I say “fun”? I might have meant “pain.” Yeah, I’m pretty sure I did.

10:10

Design Decisions Through The Lens Of a Performance Budget

We design sites for a myriad of devices with varying connection speeds. More and more, we’re discovering the importance of fast page speed. Even 100 millisecond delays in load times negatively impact user experience and conversions.

The problem is, making a site fast and lightweight is often at odds with other design goals—like creating visually immersive experiences or meeting all of an organization’s rich-media ad requirements. While a stripped-down site with no images, set entirely in Arial, is certainly going to be light, it’s not going to accomplish all of our client’s business goals.

In this talk, Yesenia will discuss how we can make smarter design decisions, from the beginning of a project, to ensure that our sites perform well. Some topics she’ll discuss are optimizing typography and UI, responsive images, and how to get clients on board.

11:00 Morning Break
11:20

Design below the surface

I work with tech entrepreneurs day in a day out. When they talk about design, they almost always start with a discussion of aesthetics, brand, and (if you're lucky) user interfaces. But, when you ask them "What keeps you up at night?" they invariably talk about completely different issues: business risks, customer acquisition, hiring, feature development schedules, and keeping ahead of competitors. No wonder designers feel like they don't have a seat at the table — they're off 'designing' while the rest of the business is doing the business. It turns out, however, that designers are wonderfully suited to solving core business challenges. Let's discuss how to use design to help your business move faster, de-risk product decisions, and ultimately be more successful.

12:10

Guerrilla Design Tactics

It takes a village to design a responsive design system, so how to you convince the village that they need to? Facilitating change, making innovative happen, and fostering a design culture can be hard in an organization—especially when you are not in a position of authority. As an organization becomes comfortable with standard ways of operating and resistant to necessary change, you can find yourself in the tough position of implementing things you know are wrong. Get out from under this typical design dilemma. Samantha will show you how to use your design thinking as an asset to win battles where you are the underdog. You’ll learn persuasive techniques that can help you get everyone on board with design that achieves your organization’s goals, and of which you can be proud.

1:00 Lunch Break
2:30

In Between

Historically, the intermediary states of our sites have been neglected. The transition between the starting and ending points has been treated as an afterthought, one we begrudgingly fix because they’re there and they stick out like a sore thumb. But the web is maturing, and our roles are shifting as it does. Through careful choreography we can make sure that these intermediate states feel intentional. That they don’t break our users state of flow, but help to maintain it. The result will be more delightful experiences for our users—from start to finish and every step along the way.

3:20

Design the Code, Not Pixel-Perfect Comps

We know that designers need to code more, but we also need developers to design more. When developers are coding early in the design concepting phase, magical things start to take shape.
Designers refine early design concepts by visually proofing live code. Developers code early design concepts rather than finished templates. Designers piece design as needed. Together, focus on CSS transitions and behaviors early and throughout the design process, not as an afterthought.

This talk focuses on the perspective and benefits for both designers and developers when collaborating and using CSS early in the design process.

4:10 Afternoon Break
4:30

Vision, Hearing, & The Brain: The Top 10 Things You Need to Know about Perception

When you design a website, an app, software, or a product, you expect a human to interact with your design with their perceptual/sensory systems. If you want to design a product that is easy to use, engaging, and that meets your goals and objectives for user experience, then you need to know about the psychology of perception.

Susan will share her top ten most important research studies on perception – concentrating on vision and hearing, including: the role of peripheral vision vs. central vision, the emotional influence of shapes, why seeing and paying attention are not the same thing, and the power of auditory cues.

5:20

It's Great To Create

To make it short: this is a talk about Jon's work, his life, play, distraction, seeing things, feeling different and trying to be happy.

And I don't promise to much, if I tell you that I love his work and am always happy to see his inspiring talks anywhere around the world.

9:00 Party Time!

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