Oliver Reichenstein studied Philosophy in Basel and Paris. He worked as brand consultant for Interbrand Zintzmeyer & Lux for four years. In 2003, he moved to Tokyo where he founded his design agency, Information Architects iA). Today, iA has offices in Tokyo, Zurich and Berlin. iA is known for its Web Trend Map and the best selling writing ecosystem "iA Writer." iA’s client list includes, among others, Zeit Online, Süddeutsche Zeitung, Ringier, Krone, Internazionale, Freitag, Tages-Anzeiger, Pro7Sat1, and SBS.
Apple's hardware looks like it was designed by Dieter Rams. Microsoft shapes an entire operating system based on the Swiss classic grid design school. Instagram tries hard to make everything look like it happened in the seventies. Nostalgia doesn't just dominate the digital realm, it dominates art and design as a whole. Whether we are looking at literature, music, painting, fashion, movies—in the last twenty years we haven't seen the birth of a truly new "style" in any of those domains. The only tangible progress we have made is that we have become better and better simulating old styles. New is dead. Old is new. Modern is classic. Digital is analogue. What is going on?