Smashing Conference

Paul Boag


Paul Boag has been working on the Web since 1993. He is Web Strategist at Headscape Ltd, a Web design agency that he cofounded back in 2002. Paul also produces and hosts the longest-running and award-winning Web design podcast at boagworld. He is a regular speaker at conferences and author of Client-Centric Web Design.

Better Websites, Happier Clients and Improved Job Satisfaction

Monday, 17th – 16:00

As Web designers we love to boast about our user-centric approach to Web design, but what about our clients? Most Web designers resent clients, seeing them as a barrier to producing great websites. However, a website doesn't just need to meet users needs; it also must meet the needs of your clients. Web design is not just about building websites. It's about providing a service to our clients. In this talk, Paul looks at how to establish a collaborative relationship with your clients that produces websites far better than you could build in isolation.

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