Smashing Conference

Ethan Marcotte


Ethan lives in Boston, Massachusetts, and is passionate about beautiful design, elegant code, and the intersection of the two. He is a popular and experienced speaker, having been featured at An Event Apart, Carsonified Workshop, and South by Southwest, and co-hosts the Handcrafted CSS seminar series with Dan Cederholm.

The Map Is Not The Territory

When we create for the Web, we participate in a kind of public art. We code, we design, we build for an audience, and our work feels successful when—if—it’s met with their delight. We shape digital experiences that provide a service, or that create joy, or that simply connect readers with words written half a world away. But in this session we'll instead look at some ways in which our audience reshapes the way we think about our medium, and see where they might be leading us—and the Web—next.

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