Smashing Conference

Inayaili de León Persson


Belfast-based Portuguese web designer and author Inayaili de León is Lead Web Designer at Canonical — the company behind Ubuntu — where she focuses on establishing and evangelizing the brands’ visual direction online. Through her blog and articles for sites like 24 Ways and Smashing Magazine, she has established herself as an advocate of clean, semantic HTML and CSS.

Inayaili is a member of .net Magazine and Smashing Magazine’s Expert Panel, and the author of "Pro CSS for High Traffic Websites (Apress, 2011), a book that explores the challenges of working in large teams on websites that receive considerable traffic. She loves cats and naps.

The Most Important Part Of Your Job

Monday, 9th – 12:10

As designers, we pride ourselves on being great communicators. We go to extreme lengths to communicate with users in a language they understand, enabling them to engage with our messages and feel like they’re part of a story we built just for them. We take great satisfaction from putting ourselves in the shoes of the user, and yet we fail to do the same with those we talk to everyday.

Communicating with people around us is the most important aspect of our profession. Being able to sell our work, justify our decisions and convey the feeling of trust and respect any designer should enjoy, is key for every one of us.

In this talk, I will share some stories of how communication can affect our jobs. Some are happy stories, some are not, but all of them have one question in common: how can we apply our creative skills to effectively communicate with people?

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