TJ Pitre
TJ Pitre is the Founder and CEO of Southleft, a front-end design and development agency specializing in design systems and AI-driven product workflows. He works with teams to bridge design and engineering using structured context, modern tooling, and practical experimentation.
TJ regularly shares live demos and real-world lessons on AI, design systems, and product development.
AI Without the Chaos: Context-Based Design Systems in Practice
Tue 14th – 10:30
AI is powerful, fast, and exceptionally good at exposing cracks in how teams design and build products. Without structure, it amplifies confusion instead of clarity.
In this talk, TJ shares recent, real-world experiences working with AI and design systems in production environments. You'll see how teams use context to guide AI more effectively, why certain approaches fall apart, and how structured design systems help bring coherence across design and development workflows.
The session introduces a Context-Based Design Systems model that helps teams move beyond prompt experimentation toward repeatable, scalable patterns. Through concrete examples and live demonstrations, attendees will leave with a clearer mental model for working with AI in product teams and a stronger sense of where design systems provide real leverage.
TJ will also give a workshop on Building Context-Based Design Systems for AI-Driven Product Teams!
🔌 Tokens, Tools, and Total Chaos
Wed 15th – 11:50
Main Stage
Design systems are supposed to make our lives easier, but building them can be a headache. Nathan and T.J. are sitting down to chat about what’s actually working in the world of tokens and AI — and what’s just hype. They’ll be talking about bridging the gap between design and code without losing your mind. Struggling with a messy library or a specific component? Add your system questions to the board for the guys to tackle.
- On the web
- https://southleft.com/
- On LinkedIn
- tpitre
- On Bluesky
- @tpitre.bsky.social