In this workshop, you’ll learn how to define design success, establish team-specific design KPIs, how to track them effectively, and integrate accountability and ownership for these metrics into your design process.

You’ll discover how to translate ambiguous objectives into practical goals, and how to make sense of KPRs, SUS, UMUX-Lite, TPI, KPI trees, feedback scoring, gap analysis, Kano model — and how to choose the right UX research method to get better results. Let’s dive in!

€549^.00 Excl. 21% VAT Register for this workshop → Get a single workshop, or bundle with a conference.

In this workshop, we’ll explore

• How to make and track the impact of your design effort,
• How to define the notion of design success for your team,
• How to measure design work against business goals and needs,
• How to choose the right mix of qualitative and quantitative research,
• How to define KPIs that focus on user needs but also respect business needs,
• How to use the Top Tasks methodology to understand and prioritize user’s tasks
• OKRs vs. KPIs vs. metrics, how to translate them into clear goals for each team/department, and how to apply them to design work
• How to make sense of SUS, UMUX, UMUX-Lite, SPRQ, North Star Metric, NPS, CLV, CSAT, CES, MAU, MRR/ARR and business KPIs,
• How to navigate the unpredictability of technical limitations and business constraints to still move confidently towards better design,
• How to build a design KPI tree for each team and for each department
• How to establish ownership, accountability and buy-in for design KPIs
• How other companies and organizations define and track design KPIs, and what we can learn from them
• How you can define, apply and track design KPIs for your projects and for your teams
• How to improve team culture with better meetings, time estimates, expectations management and collaboration, in-house and remote

We’ll be breaking into groups to work on custom-tailored design KPIs for various projects. You’ll leave the workshop with a toolbox of practical techniques and strategies on how to define, establish, sell and measure design KPIs from start to finish — and how to make sure that your design work is on the right trajectory.

Who is this workshop for?

This workshop is tailored for advanced UX practitioners, design leaders, product designers, product managers, project managers, and UX researchers eager to master the art of design KPIs and tackle intricate challenges in aligning design goals with business objectives.

You’ll walk away with a powerful toolbox of techniques and real-world examples to apply to your projects, products, or apps.

About Vitaly Friedman

Vitaly loves beautiful content and does not give up easily. Born in Minsk, Belarus, he moved to Germany in 1999 where he studied computer science and mathematics. While writing algebra proofs and preparing for software engineering at nights in the kitchen, at the same time he discovered passion for typography, UX and writing.

His curiosity drove him from interface design to front-end to performance optimization to accessibility and back to user experience over all the years.

Time & Location

This full-day workshop will take place the day after SmashingConf. The workshop will be running from 9:30 AM to 5:00 PM on Thursday, April 16.

Schedule for Thursday, April 16

9:00 AM – Doors open, Registration
9:30 AM – Introduction & Kick-off
11:00 AM – Coffee Break
1:00 PM – Lunch
2:00 PM – Afternoon Session
3:30 PM – Coffee Break
5:00 PM – The End

Save 100 EUR when signing up for the conference and a workshop!