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Brad Frost

Brad Frost

Brad Frost is a design system consultant, front-end developer, speaker, writer, musician, and artist located in beautiful Pittsburgh, PA. As a principal and design system consultant at Big Medium, he helps teams establish and evolve design systems, establish more collaborative workflows, and create better software together. He is the author of the book Atomic Design, which introduces a methodology to create and maintain effective design systems. He co-hosted the Style Guides Podcast and has helped create several tools and resources for web designers, including Pattern Lab,, Style Guide Guide, This Is ResponsiveDeath to Bullshit, and more.

Brad Frost's Talk

Is Atomic Design Dead?

Wed 11th – 16:30

Over the last decade, design systems have taken the world of digital design and development by storm, and Brad's helped dozens of organizations create and evolve their design systems. Along the way, he invented a methodology for creating design systems called Atomic Design. In this talk, Brad will reflect on the past, present, and future of design systems, sharing bumps, bruises, and best practices along the way.

Brad will also be running a workshop on Design Systems.