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Sophie Tahran

Sophie Tahran

Sophie currently leads up UX writing for The New Yorker at Condé Nast. (She’s still working on winning the Cartoon Caption Contest, though.) Past lives include establishing a UX writing practice at InVision and wearing many hats at Lyft.

Sophie Tahran's Talk

Designing With Words: An Introduction to UX Writing

Tuesday, 13th – 2:10 PM

You’ve done the research. Presented prototypes. Triple checked your color contrast. Everything’s coming together, until someone tries to create an account using the new site. “LOG IN ERROR! Operation Failed,” the field shouts, with no hint of a potential solution.

UX writing communicates what visuals cannot, adding clarity, credibility, and consistency. In this talk, we’ll discuss ways to think strategically about the words in your designs, from onboarding flows to field labels. You’ll learn what makes great writing great—and ultimately, how to design words that create a seamless experience.