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Yiying Lu

Yiying Lu

Yiying has 10 years of cross-cultural design practice for global brands and businesses such as Disney, Microsoft, Apple, Adobe, Twitter, 500 Startups, and so on. Yiying is currently an Adobe Global Ambassador and runs her own creative studio in San Francisco. She has extensive cross-border Advertising & Marketing experience with world-leading Advertising Agencies such as JWT, McCann, Ogilvy, TBWA, BBDO, and Saatchi & Saatchi.

She was the first International Creative Collaborator of IDEO, debuted her first Co-Create program at IDEO Shanghai in 2017. Previously, Yiying was the Creative Director of the Global Accelerator 500 Startups, she uses design to help startup and corporate companies generate millions of business value.

She has been named a “Fast Company's Most Creative People in Business”, Microsoft's “Top 10 Emerging Leader in Innovation”, and a “Shorty Awards” winner in Design. She is also the first bilingual English & Chinese Mandarin speaker at Adobe MAX, SXSW, and TEDx Palo Alto.

Yiying Lu's Talk

Cross Cultural Design

YiYing has talked at multiple Smashing events, and each time she manages to surprise the audience with a personal, interesting, and uplifting story about Cross Cultural Design, creating dumpling emojis, and making the world a nicer place. We can’t wait to see her back!