Smashing Conference

Mastering Mobile Content Mayhem


Full-day workshop • Ugh, content. It’s a mess, right? The VPs can agree about on what goes on the homepage, the navigation is convoluted, and the copy is always way too long. Meanwhile, you’re trying to design for multiple devices, build with performance in mind, and juggle the expectations of endless bosses and stakeholders.

You have the power to change things. In this workshop, you’ll learn how to take (most of) the pain out of the content process—without slowing down the rest of the project. You’ll also learn how to use mobile as an opportunity to break bad content habits and get everyone rallied around a more sustainable, useful approach.

This workshop isn’t just for content strategists and writers, though. It’s for designers, developers, and anyone who’s sick of ending up with tangled, inflexible, outdated content.

What you'll learn in this workshop:

  • Deciding what content you need (and don’t need) to reach your goals
  • Building a realistic plan for content into your project or product roadmaps
  • Modeling information for multiple channels, platforms, and views
  • Reworking existing content to be flexible, adaptive, and mobile-ready
  • Bringing your colleagues and stakeholders along for the ride with activities and workshops.


Hotel "Beim Roten Bären"
Oberlinden 12
79098 Freiburg
Google Maps


8:30 – Doors open, Registration
9:00 – Introduction & Kick-off
11:00 – Coffee Break
12:30 – Lunch
13:30 – Afternoon Session
15:00 – Coffee Break
17:00 – The End, Networking

On the Web
On Twitter
Workshop includes
  • Snacks and drinks during the whole day
  • Tea and coffee
  • Lunch
  • Paper and pen/pencil

Sponsors & Partners