All Users are Stupid

Monday, 9th – 11:05

In Germany, designers often refer to the DAU, the “dümmster anzunehmender User” or the "stupidest potential user,” but is it really this simple?

Unpacking the idea that intelligence is costly and often conserved, we will dive into why users may appear less intelligent in various contexts. From environmental distractions to cognitive overloads, we'll explore the myriad reasons that can hinder a user’s ability to interact effectively with software.

Together we will explore practical methods to design interfaces that minimise cognitive strain. Illustrated by real-world examples and best (and some bad) practices, we’ll try to make your view of your users capabilities a little more empathetic and optimistic.