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Emma Craig

Emma Craig

Emma Craig is the Head of UX Research at Miro, a leader in the visual collaboration and innovation space. Previously, she managed research and design teams at Shopify, building everything from the checkout to the Shop app. With nearly 10 years of UX Research experience in product-led companies, she has led teams of varying sizes across a spectrum of product areas, zero to one companion products, and legacy functionality.

She's passionate about building out trusted insights practices that, in collaboration with cross-functional partners, facilitate evidence-driven decision making, and ultimately sharpen the intuition and confidence of people building products.

Emma Craig's Talk

From Information to Innovation

Monday, 9th – 14:40

More urgently than ever, companies need to innovate. From inspiring the organisation around a shared vision, to building competitive advantage and securing enduring success, innovation is the pulse of a perennial company. It’s also top of mind for your senior stakeholders: 82% of leaders say a company will become extinct within five years if it fails to innovate.

In this talk, Emma will explore how an organisation’s knowledge is its portal to innovation… but this won’t be the usual discussion of insight repositories. We’ll examine how knowledge management is as much about people as it is about insights, and how everyone in the organisation, not just researchers, play a fundamental role in knowledge creation.