Sam is a Freelance Design Systems pro with a Design Tokens obsession.

You might recognize her under the alias of Sam I am Designs, where she's well known in the design systems industry for making people laugh while she shares pro tips, workflows, and epic fails as a public speaker, host of design systems events, and educational content creator focused on Systems Thinking and Design Tokens.

These days, Sam works with larger organizations that are scaling their design system, but she's spent most of her career as a "Design Team of One" at various tech innovation startups, working on everything from design tokens tools for designers to life-or-death design to genetic testing for psychedelic-assisted therapy. This range of experience has given her a unique perspective on ways of working in small teams to build big things while helping stakeholders appreciate the value of design processes.