Emily Anderson
Emily is the founder of a boutique design studio, Ampersand. With extensive experience across highly emotional and regulated industries, Emily has spent the majority of her career asking: “what can go wrong?” As a result, understanding risk, emotion, and unhappy paths are core to her mindset. Her mission is to help as many people as possible to bring this thinking into their processes.
Emily is incredibly passionate about speaking and writing about the impact that design can have on users (both good and bad), and the importance of systems thinking.
Beyond the Happy Path
Tues, 9th – 11:05
Somewhere along the way, the tech world became obsessed with the word delight. Pretty much every business talks about delivering delightful experiences. But experiences aren’t always delightful — and they don’t need to be.
Using personal stories, real-world examples, and practical takeaways, this session will challenge you to think beyond the happy path and design for the complexity of human experiences.
We’ll cover designing for behaviours, emotions, and context. You’ll leave with actionable examples of where to bring risk into different parts of the process, from research to implementation, and how to tie user impact to business impact.
- On the web
- https://www.ampersandco.studio
- On LinkedIn
- emily-and