Sarah Thompson
Sarah Thompson is a behavioral scientist and UX strategist who helps teams design products people use, love, and get real value from.
She holds an MA in Cognitive Semiotics and specializes in translating behavioral science into practical design strategies.
Sarah has advised Fortune 500 companies, major brands, and leading nonprofits on UX, product design, communications, and emerging AI experiences. Through her talks and workshops, she helps teams uncover the psychological forces shaping user behavior so they can design more successful products.
The Hidden Psychology Behind Products People Love
Behavioral Science to Supercharge UX and Product Design
You can prototype a product in minutes. But can you predict whether it will succeed?
💪 That’s where behavioral science comes in.
This session pulls back the curtain on the psychology that drives user decisions. These are the unseen forces that shape whether people use, love, and derive real value from the products we design.
Whether you’re designing with AI or not, your success ultimately depends on understanding human behavior. Without it, even the most advanced technology and polished designs can fall flat.
The future of UX isn’t about building faster. It’s about designing for the human truths that never change.
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