Sarah Thompson
Sarah Thompson is a behavioral scientist and UX strategist who helps teams design products people use, love, and get real value from.
She holds an MA in Cognitive Semiotics and specializes in translating behavioral science into practical design strategies.
Sarah has advised Fortune 500 companies, major brands, and leading nonprofits on UX, product design, communications, and emerging AI experiences. Through her talks and workshops, she helps teams uncover the psychological forces shaping user behavior so they can design more successful products.
Ancient Wisdom, Modern Design
Tues, 8th – 15:50
You can prototype a product in minutes. But can you predict whether it will succeed?
💪That’s where behavioral science comes in.
This session pulls back the curtain on the timeless psychological truths that influence whether people choose, use, and value the products we build.
And those truths matter more than ever. AI is evolving quickly, but human nature is not. Even the most advanced products and polished designs will fall flat if they aren’t built for the people using them.
You’ll leave with a new way to think about product design and practical behavioral principles you can apply to your work immediately.
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