Andy is a user experience designer, partner at Clearleft and curator of dConstruct and UX London. He is one of the founding partners at Clearleft and also plays a supporting role at Fontdeck. As a leading authority on interaction design, Andy is a regular speaker at international conferences like The Web 2.0 Expo, An Event Apart and SXSW. dConstruct is one of the most popular design conferences in the UK. UX London is the UK's first dedicated usability, information architecture and user experience design event. Andy is also the driving force behind Silverback, a low-cost usability testing tool for the Mac.
UX design is all the rage at the moment, but how usable is it as a process? When the top industry experts can't even agree to its definition (or even it's existence) how are you supposed to bake it into your practice, let alone sell it to your clients? In fact should you or your clients even care?
In this session Andy will try to demystify some of the rhetoric and dogma floating around about User Experience Design, and explain what should and shouldn't matter to your business, your clients and your day-to-day work as a web designer.