Kristina Halvorson is the CEO and founder of Brain Traffic, a world-renowned content strategy consultancy. Brain Traffic delivers content strategy, large-scale audits, and digital content development to clients around the world. Their team of strategists includes some of the best-known names in the content strategy community, and their work continues to redefine and evolve industry best practices.
As web professionals, our jobs require more cross-team collaboration than ever, and that means it’s getting tougher to delineate our disciplines. When was the last time you did “just” design, content, or code? It’s no longer an option to only care about what’s on your plate. Drawing from her experience as a “content therapist,” Kristina will share insights about how curiosity, empathy, and shared ambition will help us all build a better web.