Dear _(amazing manager)_,

I’d like to kindly ask for your approval to attend SmashingConf Live (smashingconf.com/live) that will be happening online on August 20–21. There are many online events out there, but I’ve picked this one because I feel that the insights and learnings presented and discussed there are exactly what our team needs to get more efficient, stay ahead of competition and avoid unnecessary costs.

They focus on practical insights, access to speakers and plenty of discussion tracks and breakout rooms. They’ve been known for a strong commitment to very practical sessions and hands-on workshops. In fact, I like that they have live interactive sessions where experts actually show how they work and create — live on stage.

As they say, the entire conference is built on top of “real-life examples, case studies and practical techniques applicable to your work right away”. So I would see how other companies work, design, build and what mistakes they’d done in the past, and what we can learn from it.

Advantages for our company

The learnings from two conference days will help our company to:

• Design better processes to design, build, debug and deploy faster,
• Improve performance and responsiveness of our web properties,
• Increase web security and reduce our surface area for attacks,
• Improve accessibility and flexibility of our front-end architecture,
• Set up a proper strategy for maintainable design systems, so we don’t have to reinvent the wheel all the time.

My personal advantages

I sincerely appreciate the opportunities to grow as a professional in our company, and I’m very excited about this conference because:

• There’s an impressive line-up of experts who are working with technologies, tools and methodologies we use daily,
• Hands-on workshops with experts give me an opportunity to learn new practices and techniques and improve my skills right away,
• The friendly, intimate spirit of the conference make it easy to interact with speakers and ask questions,
• As the conference attracts seasoned designers and developers, I’m excited to learn from a large number of professionals and discover their experiences and best practices from their projects,
• Because front-end is changing rapidly, I feel it’s important to learn what’s possible these days, and where the front-end/UX are heading these days.

Summary of costs (Conference only)

Item	Expense
Conference fee	$175 – $225
Travel costs	$0
Two nice lunches	$30
Total	$205 – $255

Summary of costs (Conf + Workshop)

Item	Expense
Conference & workshop fee	$325 – $525
Travel costs	$0
Four nice lunches	$60
Total	$385 - $585

On a personal note, I’ve been following Smashing for years now. Smashing Magazine, by the same folks who run the conference, has been around for more than 16 years, and it’s been my trusted source for cutting-edge design and development practices that helped me grow as a professional in the industry. I feel confident that I’ll bring back a ton of useful notes and takeaways for the team, and I’m looking forward to improving our efficiency and reducing unnecessary costs. The conference also provides slides and videos of presentations that we could use internally as well.

I’d kindly appreciate you considering my letter, and I hope you have a moment to take a look at the website — www.smashingconf.com — and the overview of topics covered there. I couldn’t be more excited to attend this one, and I’m quite certain that it’s a good investment in training for our entire company.

Thank you for your time.

— Yours truly __(your name)__,
an employee, passionate about learning and improving our work.