Obviously our Mystery Speaker is a bit of a… well Mystery. In true smashing style you can expect something wonderful, so we’re very excited. Expect a fancy smashing reward if you guessed the speaker correctly. We’ll be in touch! Meow!
We won't spam you. Promise.
Cassidy is a Principal Developer Experience Engineer at Netlify. She's worked for several other places, including CodePen, Amazon, and Venmo, and she's had the honor of working with various non-profits, including cKeys and Hacker Fund as their Director of Outreach. She's active in the developer community, and one of Glamour Magazine's 35 Women Under 35 Changing the Tech Industry and LinkedIn's Top Professionals 35 & Under.
As an avid speaker, Cassidy has participated in several events including the Grace Hopper Celebration for Women in Computing, TEDx, the United Nations, and dozens of other technical events. She wants to inspire generations of STEM students to be the best they can be, and her favorite quote is from Helen Keller: "One can never consent to creep when one feels an impulse to soar." She loves mechanical keyboards and karaoke.
👏 Cassidy will be MCing together with Phil Hawksworth
Phil is Principal Developer Experience Engineer at Netlify.
With a passion for browser technologies, and the empowering properties of the web, he loves seeking out ingenuity and simplicity, especially in places where over-engineering is common.
After more than 20 years of building web applications for companies such as Google, Apple, Nike, R/GA, and The London Stock Exchange, Phil has worked to challenge traditional technical architectures in favour of simplicity and effectiveness.
Phil is co-author of “Modern Web Development on the JAMstack” (O’Reilly, 2019)
👏 Phil will be MCing together with Cassidy Williams
Chris is a web designer and developer. He created and runs CSS-Tricks, a website all about building websites, now going strong for 10 years.
He is also the co-founder of CodePen, a playground for front-end web development. It’s a social development environment for front end designers and developers.
12:30 PM 🎙 Shop Talk Show Live
Dave Rupert is the lead developer at Paravel, a three person web shop based in Austin, TX. He co-hosts the Shop Talk Show with Chris Coyier, a weekly sound effects podcast that also covers web design.
12:30 PM 🎙 Shop Talk Show Live
Sara Soueidan is a Lebanese freelance front-end UI/UX developer working with companies across the globe, building clean, responsive front-ends for Web sites and applications focused on accessibility, progressive enhancement and performance.
She also runs workshops on front-end development and writes technical articles on her blog and for various big publications.
Sara wrote the Codrops CSS Reference, co-authored the Smashing Book 5, and has been voted the Developer of the Year in the 2015 net awards.
9 AM 🎙 Q&A on Accessibility
Monica works on Magenta, in Google Brain, where she makes generative music and art with Machine Learning. In the past she’s worked on Polymer, web components, and Chrome, and has probably at least once broken the Internet for you.
She is unreasonably excited about emoji, wary of web fonts, and will become your best friend if you bring her cheese. On second thought, she may be a mouse.
12:35 PM 🎙 Q&A on Machine Learning
Trine Falbe is a researcher, consultant, speaker and lecturer focused on empowering people through ethical design. She is the author of the book White Hat UX.
She is deeply committed to working truly human centered and building honest, transparent experiences. Over the past years, a lot of her work has been focused on designing for, and with children.
09:00 AM 🎙 Q&A on Privacy and UX
Yoav Weiss has been working on mobile web performance for longer than he cares to admit, on the server side as well as in browsers. He now works as part of Google Chrome developer relations team, helping to fix web performance once and for all.
He takes image bloat on the web as a personal insult, which is why he joined the Responsive Images Community Group and implemented the various responsive images features in Blink and WebKit. That was his gateway drug into the wonderfully complex world of browsers and standards.
When he’s not writing code, he’s probably slapping his bass, mowing the lawn in the French countryside, or playing board games with his family.
10:10 AM 🎙 Q&A on Web Performance
Steven Hoober wrote the book on mobile design patterns, and is best known for his ongoing research into how people really use touchscreen phones and tablets. He is a reformed unicorn who has been a DBA and a FED but has focused on designing for mobile and multi-channel products since 1999, designing the first Google mobile search, the first mobile app store (for Sprint), mobile browsers including parts of the Samsung one you might be using right now, websites like Weather.com and Lowe's home improvement, and apps for companies like Hallmark, US Bank and Cummins diesel.
Steven maintains a repository of mobile design and development information including all the content from the O'Reilly book Designing Mobile Interfaces at the 4ourth Mobile Patterns Wiki, regularly writes for UX Matters magazine, and UX Magazine, among other writing and speaking.
10:10 AM & 11:20 AM 🕵️♂️ Design Audit
Paul Boag is a leader in conversion optimisation, digital strategy and user experience design. He has been working with diverse organisations such as The European Commission, PUMA and Doctors Without Borders for over 25 years. Through consultancy and training, he helps organisations better connect with today’s digital consumers.
Paul is also a well-respected figure in the digital sector. Author of six books, including Click, Digital Adaptation and User Experience Revolution. Finally, he is a prolific writer for numerous publications, including his blog, and regularly speaks internationally.
10:10 AM & 12:35 PM 🕵️♂️ UX Audit
11:20 AM 🎙 Stop relying on referrals, you need a marketing strategy!
Most agencies and freelancers primarily rely on word of mouth to win business. However, although referral work is amazing, what happens when the phone stops ringing or there is a global pandemic?