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Josh Clark

Josh Clark

Josh Clark is a UX design leader who helps organizations build products for what's next. He is founder of Big Medium, a New York design studio specializing in future-friendly interfaces for artificial intelligence, connected devices, and responsive websites. His clients include Samsung, United Airlines, ExxonMobil,, O’Reilly Media, and many others. Josh has written several books, including Designing for Touch and Tapworthy: Designing Great iPhone Apps. He speaks around the world about what’s next for digital interfaces.

Before the internet swallowed him up, Josh was a producer of national PBS programs at Boston’s WGBH. He shared his three words of Russian with Mikhail Gorbachev, strolled the ranch with Nancy Reagan, hobnobbed with Rockefellers, and wrote trivia questions for a primetime game show. In 1996, he created the popular “Couch-to-5K” (C25K) running schedule, which has helped millions of skeptical would-be exercisers take up jogging. (His motto is the same for fitness as it is for software user experience: no pain, no pain.)

Product Design in the Era of the Algorithm

Thursday, 20th – 11:50 AM — 12:30 PM

Machine learning is your new design material; learn how to bring it into your everyday work and the products you're working on today. Like all design materials, machine-generated content, insight, and interaction have a unique grain—a texture that hints at how they want to be used and shaped for best effect. Refit familiar design and UX process to work with the grain of the algorithm and to help the machines solve real problems without creating new ones. The challenges and opportunities of AI and machine learning are plenty; discover your own influential role, and learn to handle this powerful new design material with care and respect.