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Joe Leech

Joe Leech

Joe is the author of the book Psychology of Designers. A recovering neuroscientist, then a spell as a elementary school teacher, Joe started his UX career 15 years ago. He has worked with organisations like MoMA NYC, Raspberry Pi, Disney, eBay and Marriott.

Joe is also Series Editor of Aspects of UX, a series of books on UX from

Session 1 — Getting That Base Right

Tuesday, 27th – 10:15 AM (PDT)

In this session, Joe and Vitaly will try and get the base UX and UI design of the site sorted. They will have a quick look at the existing site, ask the project owner questions and do some quick sketching and validation. If there is enough time, they will try to do some UI design of core components as well.

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