Tammy is Chief Experience Officer at SpeedCurve, where she helps companies understand how visitors use their websites. Tammy has spent the past two decades studying how people use the web. Since 2009, she’s focused on the intersection between web performance, user experience, and business metrics. Her book, Time Is Money: The Business Value of Web Performance, is a distillation of much of this research. She also co-curates WPO Stats, a collection of performance case studies.
The Impact of Performance
We talk a lot about web performance, but a lot of these conversations are coming from a purely technical perspective. Most people have a gut feeling that performance is important, but exactly what influence it has on your users and your business is often overlooked.
In this talk we will not only look on this impact, but also give some practical guidance about which metrics – including Google's Core Web Vitals – we need to focus on.