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Steph Troeth

Steph is a strategist and design researcher. She is the Head of Research at dxw, a UK digital agency specialising in creating public services that improve lives. In 2021, she was a senior research consultant with Healthily, a health startup based in London. Prior to that, she was a senior researcher on contract at Google, working on their internal product suite that keeps Google’s services up 99.999% of the time. She was the Head of Research at Clearleft, working with clients such as Spotify, Virgin Holidays and Greater London Authority. She also previously led design research at the Telegraph and spearheaded European customer research with MailChimp.

In 20 years of working in the digital industry, Steph has worn many hats, including the product lead for a startup in digital publishing and a director of technology at a digital agency in Montreal. She is also a regular speaker at conferences and guest lectures annually at the University of Greenwich. She has a completely unrelated addiction to writing science-fiction short stories. When not bound to a digital device, she makes things by hand, grows edible flowers and has a tendency to cook enough to feed a continent at a time. She now lives on her 4th continent on her 4th island in the UK.

Steph Troeth's Talk

Building the Right Thing

May 17 – 8:15 AM

As designers and developers, we see it as our responsibility to come up with the best solution possible to any given problem. But how well do we know the problem? Can we influence how a problem ought to be solved? In this talk, Steph discusses bringing research forward in the design process — how we can better articulate the value of design through research, so that we can begin to use design research to drive the direction of organisational strategy.