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Brad Frost

Brad Frost

Brad Frost is a design system consultant, front-end developer, speaker, writer, musician, and artist located in beautiful Pittsburgh, PA. As a principal and design system consultant at Big Medium, he helps teams establish and evolve design systems, establish more collaborative workflows, and create better software together. He is the author of the book Atomic Design, which introduces a methodology to create and maintain effective design systems. He co-hosted the Style Guides Podcast and has helped create several tools and resources for web designers, including Pattern Lab,, Style Guide Guide, This Is ResponsiveDeath to Bullshit, and more.

Brad Frost's Talk

A Global Design System

February 27 – 8:10 AM

Design system advocates have for years shouted “Let’s stop reinventing the wheel! Let’s save designers and developers time and agony! Let’s promote consistency and cohesion! Let’s ship higher-quality users interfaces!” Design systems help us work smarter and better, but an ironic pattern emerges: every organization ends up building solutions that overlap substantially with what every other organization is building. Right now, vast numbers of human beings are devoting their time and energy to designing, building, documenting, and maintaining the exact same set of common user interface components.

In this talk, Brad Frost will express the need for A Global Design System that would improve the quality and accessibility of the world’s web experiences, save the world’s web designers and developers millions of hours, and make better use of our collective human potential.