Gerry has developed Top Tasks, an information design framework that helps identify what truly matters to people, design an information architecture, and measure the ability of people to complete top tasks.

It was developed over a 15-year period and has been used more than 500 times. Microsoft, Cisco, NetApp, Toyota, IBM, the European Union, US, UK, Dutch, Canadian, Norwegian, and Irish governments have used it.

A highly regarded speaker, Gerry has spoken about designing simpler digital experiences in more than 40 countries. He has written eight books. His latest is called World Wide Waste: How digital is killing the planet and what to do about it.

The Irish Times has described Gerry as one of five visionaries who have had a major impact on the development of the Web. He has appeared on BBC, CNN and CNBC television, partaken in various radio shows, and featured in numerous print media publications. He is the founder of Customer Carewords, a consultancy that implements the Top Tasks framework.