Doing more with less is the name of the game right now. But how do we do it well? Ironically, more research is needed as we handle recessions, inflation, and uncertainty.

After leading a UX department of 105 through downsizings, I was able to create an empowered research team of 9 to do evergreen strategic research usable by executive and department leaders on a product used in 30+ countries for 20 million transactions monthly. Let’s talk about democratizing user research, UXers using AI, and building user communities for research panels across markets and personas.

Making good products usually starts from understanding your customers and what they are looking for. But it is also a matter of building something fast, and iterating on that endlessly.

In this conversation with Geoff, Vicky and Paul from software company Tito — who work in a small team — will discuss how they design and build their products, and what other teams can possibly learn from that.

In Germany, designers often refer to the DAU, the “dümmster anzunehmender User” or the "stupidest potential user,” but is it really this simple? Unpacking the idea that intelligence is costly and often conserved, we will dive into why users may appear less intelligent in various contexts. From environmental distractions to cognitive overloads, we'll explore the myriad reasons that can hinder a user’s ability to interact effectively with digital products.

In this talk, you can discover practical methods to design interfaces that minimise cognitive strain. Illustrated by real-world examples and best (and some bad) practices, we’ll try to make your view of your users capabilities a little more empathetic and optimistic.

Let's take a little time to discuss the future of product design together. Bring your questions, and let's get the discussion going!