Want to have smarter, more consistent design decisions? Reproducible, extensible and primed for automation and AI generation?

Design decision graphs are the new solution to storing both design tokens, as well as all of the context and knowledge needed to generate and use the tokens across any platform.

In his talk, Marco will show how to work with these graphs, and how to version and sync them across multiple design tools for full interopability.

Unleash the potential of storytelling in UX design with a focus on ethical considerations and practical insights!

In her talk, Chiara will explore the charming world of Narrative UX, where the magic of storytelling weaves through user journeys, creating seamless and empathetic interactions and enticing users to yearn for more!

Together we will uncover the "tricks" behind persuasive, empathetic, and imaginative experiences. But remember, magic always comes with a price and can hide a "dark side"!

Be prepared to discuss the potential harm of manipulative design elements that deceive users through storytelling. Using real-world examples, designers will learn how to create captivating and inspiring experiences by infusing narratives (and transparency) into their work.

Mockups reflect an idealized version of the product: the perfect text size, faultless content, taken during a perfect user journey. They fall apart once confronted with real content, technical limitations, and the vast diversity of user need. We call those scenarios “edge cases”. However, these aren't exceptions but an essential part of the user experience.

In this talk, Stéphanie aims to redefine our approach to design by incorporating these 'edge cases' in the design process from the start. Doing so, we can build more robust, inclusive and scalable products.