Aarron Walter is the Director of User Experience at MailChimp, where he strives to make software more human. Aarron is the author of Designing for Emotion from A Book Apart. Aarron taught design at colleges in the US and Europe for nearly a decade, and speaks at conferences around the world. His design guidance has helped the White House, the US Department of State, and dozens of startups and venture capitalists. He tweets about design under the moniker @aarron on Twitter.
Though design research has become common practice at product companies, it often produces insights that slip into the hazy distance as documents get lost on a hard drive, or ignored by someone in a different department. Worse still, efforts get duplicated when communication breaks down.
UX teams have design research down to a science, but few have discovered a way to connect qualitative and quantitative data, and long histories of research into a central clearinghouse that can be shared, searched, and maintained by different teams. Open access to information strengthens the connections between teams, and supports a general culture of inquiry. In this talk, Aarron will share with you practical methods to get off the research treadmill and get started building connections between data and teams.