Smashing Conference

New York 2014 SmashingConf New York 2014 17th–18th of June 2014

Oliver Reichenstein


Oliver Reichenstein studied philosophy in Basel and Paris. He worked as brand consultant for Interbrand Zintzmeyer & Lux for four years. In 2003, he moved to Tokyo where he founded his design agency, Information Architects iA).

Information Architects was founded in 2005 in Tokyo. It quickly grew into “one of the most famous design agencies in the world” (Corriere Della Sera). Today, iA has offices in Tokyo, Zurich and Berlin. iA’s client list includes, among others, Zeit Online, Süddeutsche Zeitung, Ringier, Krone, Internazionale, Freitag, Tages-Anzeiger, Pro7Sat1, and SBS. With over 1,000,000 apps sold, iA Writer has become the best selling writing app for iPhone, iPad and Mac behind Apple’s own Pages.

Information Entropy

Tuesday, June 18th – 09:50

Will information technology affect our minds the same way the environment was affected by our analogue technology? Designers hold a key position in dealing with ever increasing data pollution. We are mostly focussed on speeding things up, on making sharing easier, faster, more accessible. But speed, usability, accessibility are not the main issue anymore. The main issues are not technological, they are structural, processual. What we lack is clarity, correctness, depth, time. Are the conter-techniques we can employ to turn data into information, information into knowledge, knowledge into wisdom?

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