Andrew Clarke is an art director and web designer at the UK website design studio ‘Stuff and Nonsense.’ There he designs websites and applications for clients from around the world. Based in North Wales, Andrew’s also the author of two web design books, ‘Transcending CSS’ and ‘Hardboiled Web Design’ and is well known for his many conference presentations and over ten years of contributions to the web design industry. Jeffrey Zeldman once called him a “triple talented bastard.” If you know of Jeffrey, you’ll know how happy that made him.
Our industry has matured into something that’s very different from the almost joyfully naive, creative designer’s playground that it was when I started. While we focus our thoughts onto processes, methods and mechanics, instead of ideas, we’re losing the creative ‘soul’ of our work. I’m hopeful that all’s not lost and that we can make work that’s memorable if we focus as much on creativity as we do on implementation.