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Paul Boag

Paul Boag

Paul Boag has been working on the Web since 1993. He is a user experience strategist who helps companies make use of digital to better serve connected consumers. Paul also hosts the award-winning user experience podcast at He is a regular speaker at conferences and author of four books including Digital Adaptation, as well as User Experience Revolution.

Encouraging Clicks - How to Encourage Action Without Alienating People

Tuesday, 24th – 15:00

Every website seeks to encourage visitors to do something, whether it is placing an order, make a donation or signup to a mailing list. But how do you do that without alienating users? After all, we now live in a world where one disgruntled customer can destroy a brand. Paul Boag explains how we don’t need to resort to dark patterns to encourage users to take action.