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You’ll learn

1) Introduce a collaborative, team-based design approach

• Increase your team’s efficiency and remove the overhead of heavy design deliverables
• Brainstorm ideas for a real-world design project using divergent and convergent approaches
• Write your product’s value proposition to immediately get your project on track

2) Establish success criteria for your design projects

• Use Objectives and Key Results (OKRs), Key Performance Indicators (KPIs), Jobs-to-be-Done, and other frameworks to align your projects to organizational priorities
• Use the KJ Technique, a collaborative prioritization method, to define project goals
• Get the design juices flowing using familiar elements of the Design Studio method

3) Assemble, sketch, and code your team’s design approaches

• Use the “3Cs” (Create, Collect, and Code) framework for team ideation and collaboration
• Create element collages, an assembly of disparate design elements, to communicate ideas
• Learn to effectively articulate your design ideas through a mini demo day

4) Iterate and converge on a design solution that addresses a real-world problem

• Use Pinterest boards, element collages, and prototypes to present and critique multiple design ideas
• Work collaboratively as a team to iterate and refine your design
• Sell the power of a collaborative design workflow to the people who matter most in your organization

We want you to spend your effort in the parts of the design process that pack the most punch. We promise you’ll look at your design process differently and immediately be able to see ways to trim the fat.

Who is it for?

This workshop is appropriate for all experience levels. This workshop is for designers, art directors, creative directors, developers, project managers, and anyone else who believes that responsive web design doesn’t have to have a million comps.

What hardware/software do you need?

Laptop is recommended but not required.

Time & Location

This full-day workshop will be hosted at the (link: locations text: Microsoft Technology Center) and will take place the day before SmashingConf. The workshop will be running from 9:30am to 5:00pm on Monday, October 22nd.

Microsoft is the Workshop Sponsor for SmashingConf2018, hosting workshops in the Microsoft Times Square facility. Note: Your workshop fee covers event costs and speaker payment – Microsoft does not receive any proceeds from your ticket fee.

Schedule for Monday, October 22nd

9:00 – Doors open, Registration 9:30 – Introduction & Kick-off 11:00 – Coffee Break 13:00 – Lunch 14:00 – Afternoon Session 15:30 – Coffee Break 17:00 – The End

Save $100 when signing up for the conference and a workshop!