Dan Mall is a designer from Philadelphia, an enthralled husband and new dad, Founder & Design Director at SuperFriendly. He is the co-founder of Typedia, The Businessology Show, and swfIR. He was formerly Design Director at Big Spaceship, Interactive Director at Happy Cog and a technical editor for A List Apart.
Having worked with clients like Google, Lucasfilm, Microsoft, GE, Wrigley, The Mozilla Foundation, Thomson Reuters, and The Sherwin-Williams Company, he has a passion for playing matchmaker between surprising art direction and intuitive interaction design.
Designer vs. Developer!
Designers and developers often have poor relationships, due to bad process. Their interactions are apathetic at best and antagonistic at worst. Designers iterate over rounds of unrealistic comps, leaving a stupidly short runway for developers to actually build the product. Developers recoil from the design process and expect designers to figure everything out so they only have to build things once.
In this session, designer Dan Mall and developer Brad frost will duke it out on stage once and for all. Can they identify a better process that prioritizes collaboration and conversation? Is designing in the browser really possible? Is higher quality products in a faster pace the holy grail? Can they finally say goodbye to a traditional, waterfall, handoff process? You’ve gotta attend to find out!