Dan Mall is a creative director and advisor from Philly. He’s the founder and CEO of SuperFriendly, a design collaborative that helps in-house teams make better digital products with design systems. Dan is an enthralled husband & dad, author of Pricing Design, and co-founder of SuperBooked, a service that helps you find work with a little help from your friends. He writes about design and other issues on and on his industry-recognized site, danmall.me.
Designer vs. Developer!
Designers and developers often have poor relationships, due to bad process. Their interactions are apathetic at best and antagonistic at worst. Designers iterate over rounds of unrealistic comps, leaving a stupidly short runway for developers to actually build the product. Developers recoil from the design process and expect designers to figure everything out so they only have to build things once.
In this session, designer Dan Mall and developer Brad Frost will duke it out on stage once and for all. Can they identify a better process that prioritizes collaboration and conversation? Is designing in the browser really possible? Is higher quality products in a faster pace the holy grail? Can they finally say goodbye to a traditional, waterfall, handoff process? You’ve gotta attend to find out!