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Jason Pamental

Jason is a Principal Designer at Chewy.com, helping lead their design system efforts across ecommerce, enterprise, and mobile app experiences; an invited expert to the W3C Web Font Working Group; and insatiably curious about pretty much everything.

Previously, he spent much of his time working with clients to establish their typographic systems and digital strategy, helping design and development teams works smarter and faster, and running workshops about all of the above. He is a seasoned design and user experience strategy leader with over 20 years' experience on the web in both creative and technical roles. Past clients range from state governments, type industry giants, Ivy League and High Tech, to the NFL and America's Cup.

Jason researches and writes extensively on typography for the web. He's author of Responsive Typography from O'Reilly, pens articles for .Net Magazine, PRINT Magazine, HOW, Monotype.com, frequently joins as a guest on podcasts, and has authored online courses for Aquent's Gymnasium platform and Front-end Masters. Jason's an experienced speaker and workshop leader, having presented at over 100 national and international conferences.

The real story: mainly he just follows Leo and Henry around Turner Reservoir, posting photos on Instagram.

Jason Pamental's Talk

Design System Typography: Intent, Application, and Scale

Wednesday, 12th – 12:10 PM

Every website and digital product has a design system of some kind. Even if it’s just a single stylesheet. But as design systems become larger, more formalized, and more mature—it helps to think about the role that typography plays in the larger system when making decisions about how to design the typographic system within.

We’ll look at two different design systems: Quahog, for the State of Rhode Island; and Chirp, and the system at Chewy—and explore how they align and diverge in their use of type and typography, design tokens, and overall use-case intent.

On the web
https://chewy.com
On LinkedIn
jpamental
On Bluesky
@jpamental.bsky.social