Skip to main content

Nate Baldwin

Nate is a designer driven by a passion for elevating enterprise-level design quality through systems and processes. His deep curiosity about visual perception and science fuels his work in creating flexible, adaptive, and accessible design systems.

Nate has worked on design systems for over 10 years, with a specialty in generative and accessible color. Originally starting his journey in Fine Art, Nate discovered a passion for UX design and now brings his expertise to Adobe's Spectrum as a Senior Staff Designer. He’s the creator of free online tools and resources for design such as ColorAndContrast.com, LeonardoColor.io, and Proportio.app.

Nate Baldwin's Talk

Reading Unknown Waters

Wed, 8th – 3:25 PM

What happens when your design system faces complex interconnected problems? Where do you begin when you don't even know what challenges lie ahead?

In this talk, Nate will show how he used AI prototyping to understand the challenges ahead for Adobe Spectrum's token system redesign. Instead of building prototypes to test solutions, he built them to discover hidden problems and explore different solutions.

You'll learn practical methods for using AI prototyping to explore challenges and help your team gain clarity on complex problems.