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eCommerce Audit

Vitaly Friedman
Your instructor
Vitaly Friedman
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Workshop includes:

eCommerce UX audit video audit + written report
In eCommerce, an average abandonment rate is around 65–68%. This is usually caused by ambiguous copywriting and severe problems related to finding or understanding products or a painfully slow checkout. We can’t bring the abandonment rate to 0, but we can shave off at least 15% with some smart and straightforward optimizations. So let’s do just that!

With this audit, we’ll focus on showing the right details and asking for the right data in the right order and at the right pace to improve conversion and customer satisfaction. That means removing distractions, minimizing friction and avoiding disruptions and dead ends caused by the seemingly beautiful UI.

As a result, you’ll get practical tips and pointers on boosting your landing pages and product pages, removing doubts and eliminating concerns, improving conversion, and stabilizing revenue.