Guthrie Weinschenk is a Behavioral Economist and the COO of The Team W, Inc. He has a degree in Economics, a law degree, and is a licensed attorney. He consults on Behavioral Science and Behavioral Economics, teaches workshops and gives keynote speeches at business and design conferences.

Guthrie is the author of I Love You, Now Read This Book. (It's About Human Decision Making and Behavioral Economics). His clients include Saatchi and Saatchi, CustomInk, BrandTrust, the Big Design conference, and the Internet User Experience conference. Guthrie is also the host of the Human Tech podcast and writes and video blogs for the Team W website.