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Rinaldo Ugrina

Rinaldo Ugrina

Rinaldo Ugrina is a leading UX auditor at the Baymard Institute, where he has helped some of the worlds leading e-commerce companies improve their website UX (incl. “Nike, Etsy, Amazon, Google, etc”) and is an expert on Baymard Institute’s more than 67,000 hours of large scale User Experience testing — findings currently used by 71% of all Fortune 500 e-commerce companies. In his workshops Rinaldo will share specific test findings from this vast research dataset, specifically covering UX pitfalls learned from testing the worlds leading Mobile E-com Sites.

On the web
https://baymard.com
On Twitter
@baymard