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Designing for Emotion Masterclass

Aarron Walter
On the web
aarronwalter.com
On Twitter
@aarron
Tickets
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Workshop includes:
  • Working examples to take away
  • Interactive sessions
  • Workshop recordings
  • Dedicated Q&A time
  • Smashing Certificate

Workshop, 2×2.5h + Q&A • Tue & Wed, October 28–29
4 PM – 6.30 PM PDT (Pacific Daylight Time)

Design for delight was the mantra of many teams a decade ago, but our world and the web have since changed, bubbling up a complicated range of emotions in us all. It’s time to do more than delight. Let’s take a more sophisticated approach to design to address the challenges of our times.


How do we design experiences that build trust with skeptics, address people’s fears, and are more inclusive of those who have been left out? In this masterclass, Aarron Walter, VP of Design Publishing at InVision, will explain how emotional design — the intersection of design and psychology — can help you and your team design better experiences for all.

🌏 People loved this workshop so much we’re running it again, this time at a more friendly time for our friends in Australia, and evening cats in the Americas.

Who Is This For?

UX designers working on products and websites, design leaders who want to challenge their teams to produce more engaging products, and front-end developers and product managers who want to learn more about how design shapes customer experiences will all walk away from this masterclass with practical knowledge that can be put to work immediately.

What Will Attendees Learn In This Workshop?

  • How design can tap into core principles of psychology that shape user behavior.
  • How to design peak moments in the customer experience that drive engagement (not just delight).
  • Engagement methods that can be employed in your work to create memorable experiences.
  • How to design inclusively in all of your projects.
  • How well-known brands design for emotion, and how to follow their example.
  • How to fold emotional design into your design process, even in a fast-paced Agile environment.
  • The business impact of emotional design.

What Will You Need?

You’ll need a computer, a webcam and mic to connect with the group. Pencil and paper or your favorite method of taking notes will prove handy, too.

Register for this workshop →

About Aarron Walter

Aarron Walter is VP of design publishing at InVision, drawing upon fifteen years of experience running product teams and teaching design to help companies enact design best practices. Aarron founded the UX practice at MailChimp and helped grow the product from a few thousand users to more than 10 million.

His design guidance has helped the White House, the US Department of State, and dozens of major corporations, startups, and venture capitalist firms. You’ll find Aarron sharing thoughts about design on Twitter @aarron and as the co-host of the Webby-nominated Design Better podcast.

Time Around The World

We've chosen earlier timings for our friends in Australia, and evening cats in the Americas.

New York 7 PM – 9:30 PM
Sydney & Melbourne 9 AM – 11:30 AM
Auckland 11 AM – 1:30 PM

Time & Schedule

This masterclass takes place over two days in 2-hour sessions with time for questions and discussion about your work and how to apply what you’ve learned. Our virtual doors open at 8:30, we start at 9 AM PDT.

Please mark your calendars:

  • Wed, Oct 28, 4 PM – 6:30 PM PDT
  • Thu, Oct 29, 4 PM – 6:30 PM PDT

Day 1

3:45 PM PDT
Virtual doors open, registration, chat and introductions.

4:00 PM – 6:00 PM
Introduction to the topic of the day followed by hands-on exercises, review, and a summary of the topic.

6:00 PM – 6:30 PM
Q&A with Aarron on the day’s material. Networking!

Day 2

3:45 PM PDT
Virtual doors open, registration, chat and introductions.

4:00 PM – 6:00 PM
Introduction to the topic of the day followed by hands-on exercises, review, and a summary of the topic.

6:00 PM – 6:30 PM
Q&A with Aarron on the day’s material. Networking!

Register for this workshop →