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You’ll also learn how to motivate and inspire content creators, optimize website structure, and implement inclusive design principles. This workshop is perfect for content specialists, website managers, digital team leads, marketers, and anyone looking to improve their content management skills.

Don’t miss this chance to enhance your expertise and become a better content strategist.

How this workshop will help

This workshop is designed to help you create, organize, and maintain content on your website. Here’s what you can expect to learn:

• How to identify and prioritize the most important content for your website.
• Strategies for organizing your content in a way that makes sense for your users.
• Tips and advice for creating high-quality content that engages your audience.
• Techniques for ensuring that all of your content creators are on the same page when it comes to creating quality content.
• Best practices for dealing with redundant, out-of-date, or trivial content that may be cluttering up your site.

By the end of this workshop, you’ll have a clear understanding of how to create and maintain content that resonates with your audience and helps you achieve your business goals.

What will you learn?

Join this transformative workshop and unlock your full potential in creating, organizing, and managing content like a pro. Whether you’re an aspiring content strategist or a seasoned website manager, this workshop is tailored to help you excel in your field. Here’s a glimpse of what you’ll learn:

• Master the Art of Top Task Analysis: Learn how to identify essential content that serves your users’ needs and keeps them engaged.
• Card Sorting for Streamlined Content Organization: Organize your website’s content based on user priorities and create a seamless browsing experience.
• Tree Testing for a Robust Information Architecture: Discover how to test and refine your website’s structure for optimal usability and findability.
• Crafting High-Quality Content: Acquire the skills to create top-notch content and train your team to follow in your footsteps.
• Igniting the Content Creator’s Passion: Learn proven strategies to motivate and inspire content creators to care about and invest in their work.
• Tackling ROT (Redundant, Outdated, Trivial) Content: Efficiently manage and declutter your website by eliminating unnecessary content.
• Bonus Topic: Accessibility and Inclusivity: Ensure your website’s content reaches a diverse audience by implementing inclusive design principles.

Don’t miss this unique opportunity to elevate your content management game and make your information-heavy website shine! Register now and embark on a journey to content mastery.

Who is this for?

Are you a content specialist, website manager, or service owner looking to improve how you create, organize, and manage content on information-heavy websites? Or maybe you’re a digital team lead or marketer interested in optimizing your website’s content strategy?

This workshop is designed for anyone looking to improve their content management skills and ensure their website content is findable, relevant and well written.

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About Paul

Paul has experience working with government bodies, such as the European Commission, where he gained expertise in managing vast amounts of intricate information. He excels in organizing and streamlining content, even on sites with extensive page counts. Additionally, Paul’s background includes handling multiple domains for organizations, optimizing each site for maximum effectiveness.

He has a strong track record in working with university websites, known for their intricate content requirements, and pays meticulous attention to information architecture and content optimization to ensure user-friendly and engaging content.

Paul has written several books on web design and content strategy, proving his expertise in the field. Paul is a frequent speaker at industry conferences and events, meaning he is always up-to-date on the latest trends and best practices.

Time & Schedule

This workshop is split over four days. Our virtual doors open at 8:45, we start at 9 AM PT.

The workshop sessions will run on the following days:

• Thu, December 7, 09:00 – 10:30 AM PT (18:00 – 19:30 CET)
• Fri, December 8, 09:00 – 10:30 AM PT (18:00 – 19:30 CET)
• Thu, December 14, 09:00 – 10:30 AM PT (18:00 – 19:30 CET)
• Fri, December 15, 09:00 – 10:30 AM PT (18:00 – 10:30 CET)

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Day 1 — Ensuring You Have the Right Content

8:45 am PT
Virtual doors open, registration, chat and introductions.

9:00 am – 10:00 am

• Battling low-quality content and ROT (Redundant, Outdated, Trivial).
• Master audience segmentation for targeted results.
• Pinpoint top tasks for a seamless user experience.
• Analyze and consolidate tasks to boost engagement.

10:00 am – 10:30 am
Q&A with Paul on the day’s material. Networking!

Day 2 — Improving Content Findability

8:45 am PT
Virtual doors open, registration, chat and introductions.

9:00 am – 10:00 am

• Understanding your navigational problems.
• Harness open and closed card sorting for intuitive site structure.
• Validate your content organization with tree testing.
• Design a site skeleton and prioritize page information.
• Allocate tasks to pages for smooth navigation.
• Enhance user experience with secondary navigation options.

10:00 am – 10:30 am
Q&A with Paul on the day’s material. Networking!

Day 3 — Elevating Your Page Content

8:45 am PT
Virtual doors open, registration, chat and introductions.

9:00 am – 10:00 am

• Optimize in-page content for maximum impact.
• Arrange pages into content blocks for effortless scanning.
• Refine readability with formatting and reading level adjustments.

10:00 am – 10:30 am
Q&A with Paul on the day’s material. Networking!

Day 4 — Sustaining Content Quality

8:45 am PT
Virtual doors open, registration, chat and introductions.

9:00 am – 10:00 am

• Embed quality feedback mechanisms for ongoing improvement.
• Establish ownership and accountability for every page.
• Oversee content health with a content owner dashboard.
• Upgrade content quality with context-aware training.
• Develop and enforce robust content policies.

10:00 am – 10:30 am
Q&A with Paul on the day’s material. Networking!