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$250^.00 $300^.00 Register for this workshop → 4 × 1h live sessions + Q&A. Apr 28 – May 6.
With all video recordings & slides. Get a ticket.

Your website’s landing pages have a lot of work to do. They need to explain your offering, convey its benefits and encourage users to take action — all of that in a few tens of seconds, rather than minutes.

Paul Boag, UX consultant and author of Click!, will take look at landing pages from various angles to see how they can be optimized. Taking cues from various fields as design, copywriting, psychology and marketing, we can come to a well-performing page.

As well as teaching his techniques, he will show you them in practice by reviewing attendee websites and discussing how they can be improved.

Video Message From Paul (45 sec)

A short 45-sec introduction to the class by Paul Boag himself.

Who Is This For?

The masterclass is ideal for UX designers and copywriters who work on eCommerce or marketing websites.

It is also invaluable for design leaders responsible for encouraging cross-discipline collaboration. Heck, bring the whole team along and learn how together they can create truly compelling landing pages.

The masterclass will help in-house professionals build compelling experiences while allowing freelancers and agencies to exceed client expectations.

What Will Attendees Learn In This Workshop?

• How to design the flow of a landing page, so it draws the user in.
• How to address user objections and answer their questions at the right moment.
• How to identify and communicate critical selling points.
• How to lead the user’s attention around a page with compelling design.
• How to use design to inspire confidence and credibility in your offering.
• How to encourage action without resorting to dark patterns and manipulation.
• How to apply all of the above to your specific website.

What Will You Need?

You’ll need a computer, a webcam and mic to connect with the group. But most importantly, you will need a homepage or landing page you want to improve and be comfortable sharing that with the group.

$250^.00 $300^.00 Register for this workshop → 4 × 1h live sessions + Q&A. Apr 28 – May 6.
With all video recordings & slides. Get a ticket.

What Will Sessions be Like?

The masterclass consists of 4 sessions dedicated to 4 topics:

• Understanding the role of psychology in creating a compelling experience.
• Identifying and conveying critical messaging with compelling copy.
• Using design to shape perceptions.
• Optimising your website to improve conversion over time.

Each session will consist of two parts. Paul will spend an hour unpacking his techniques in detail, and then we will apply those principles to your website through group workshops and interactive critiques.

About Paul Boag

Paul Boag is a leader in conversion optimisation and UX design thinking. He has over 25 years of experience working with clients such as Doctors Without Borders, GlaxoSmithKline and PUMA. He is the author of six books and a well-respected presenter.

His techniques have helped multi-nationals and mom-n-pop businesses alike create a great user experience while also improving conversion.

Time & Schedule

This workshop is split over four days. Our virtual doors open at 8:45, we start at 9 AM PDT. All sections will have a hands-on exercise apart from the very first part and the very last part of the workshop.

The workshop sessions will run on the following days:

• Monday, April 28, 09:00 – 10:30 AM PT (18:00 – 19:30 CET)
• Tuesday, April 29, 09:00 – 10:30 AM PT (18:00 – 19:30 CET)
• Monday, May 5, 09:00 – 10:30 AM PT (18:00 – 19:30 CET)
• Tuesday, May 6, 09:00 – 10:30 AM PT (18:00 – 19:30 CET)

Schedule

All four sessions will follow the same format:

Day 1 — Harness the Power of Psychology to Drive Conversions

8:45 AM PDT
Virtual doors open, registration, chat and introduce yourself.

9:00 AM – 11:00 AM
Curious about what motivates users to act? Want to tap into the science of persuasion? This session reveals the psychological principles that can transform your website into a conversion machine.

You will learn how to:

• Understand key psychological drivers behind user actions.
• Leverage four crucial factors that influence conversion.
• Apply psychology-based tactics to enhance your website’s appeal.

11:00 AM – 11:30 AM
Q&A with Paul on the day’s material. Chat with each other.

Day 2 — Craft a Value Proposition That Converts

8:45 AM PDT
Virtual doors open, registration, chat and introduce yourself.

9:00 AM – 11:00 AM
Struggling to communicate why your product stands out? Need a way to reassure and inspire action? This session helps you build a compelling offering that resonates with users and drives engagement.

You will learn how to:

• Develop a strong value proposition that addresses user needs.
• Use persuasive copy to answer common objections and concerns.
• Craft an offering that makes users feel confident and ready to act.

11:00 AM – 11:30 AM
Q&A with Paul on the day’s material. Chat with each other.

Day 3 — Influence Perception with Precision Design

8:45 AM PDT
Virtual doors open, registration, chat and introduce yourself.

9:00 AM – 11:00 AM
Want to make an impactful first impression? Need to guide users effortlessly through your site? This session shows you how to shape perceptions and increase conversions with well-crafted design.

In this session, you will learn to:

• Use design to shape positive impressions and emotional responses.
• Create a visual flow that guides users smoothly through your site.
• Apply practical design tips to boost your site’s conversion rate.

11:00 AM – 11:30 AM
Q&A with Paul on the day’s material. Chat with each other.

Day 4 — Optimize and Refine for Continuous Conversion Growth

8:45 AM PDT
Virtual doors open, registration, chat and introduce yourself.

9:00 AM – 11:00 AM
Looking to boost conversions over time? Not sure how to keep improving? This session teaches you how to identify and tackle conversion issues for ongoing optimization.

In this session, I will demonstrate how to:

• Pinpoint conversion barriers and refine your site with A/B testing.
• Conduct post-launch usability testing for continuous insights.
• Embrace a culture of ongoing improvement for long-term success

11:00 AM – 11:30 AM
Q&A with Paul on the day’s material. Chat with each other.