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Designing Websites That Convert

Paul Boag
Your instructor
Paul Boag
Tickets
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Workshop includes:

  • 🔖 Examples to take away
  • 🗣 Interactive sessions
  • 🎁 Workshop recordings
  • 🏅 Smashing Certificate

Workshop, 4h + Q&A • Wed, October 7 2026
9:00 AM – 1:00 PM PDT • 18:00 – 22:00 CEST • Check your time zone ⏰

When somebody first hits your website, you have only a few seconds to get their attention and then only a few more to encourage them to stay. So how do you use those valuable few seconds? How do you design a landing page that works?

In this masterclass, Paul Boag will show you how you can improve your landing page using a mixture of techniques from design, copywriting, psychology and marketing.

Here’s What You Should Be Expecting:

  • Interactive live session

    A comprehensive, intensive 4-hour live session

  • Practical insights

    Elevate your design leadership game

  • Real-life examples

    Practical examples and action points

  • Lifetime access

    To all video recordings and examples

  • Dedicated Q&A time

    To ask all your questions

  • Smashing Certificate

    A well-deserved reward for your work

$195.00 $295.00 Register for this workshop → 1 × 4h live session + Q&A. Oct 7.
With all video recordings & slides. Get a ticket.

🎪   Save up to 25% on this workshop with a Smashing Membership.

Your website’s landing pages have a lot of work to do. They need to explain your offering, convey its benefits and encourage users to take action — all of that in a few tens of seconds, rather than minutes.

Paul Boag, UX consultant and author of Click!, will take look at landing pages from various angles to see how they can be optimized. Taking cues from various fields as design, copywriting, psychology and marketing, we can come to a well-performing page.

As well as teaching his techniques, he will show you them in practice by reviewing attendee websites and discussing how they can be improved.

This is one longer, focused session — 4 hours live, with a short break in the middle, rather than spread across multiple days.

Video Message From Paul (45 sec)

A short 45-sec introduction to the class by Paul Boag himself.

Who Is This For?

The masterclass is ideal for UX designers and copywriters who work on eCommerce or marketing websites.

It is also invaluable for design leaders responsible for encouraging cross-discipline collaboration. Heck, bring the whole team along and learn how together they can create truly compelling landing pages.

The masterclass will help in-house professionals build compelling experiences while allowing freelancers and agencies to exceed client expectations.

What Will Attendees Learn In This Workshop?

  • How to design the flow of a landing page, so it draws the user in.
  • How to address user objections and answer their questions at the right moment.
  • How to identify and communicate critical selling points.
  • How to lead the user’s attention around a page with compelling design.
  • How to use design to inspire confidence and credibility in your offering.
  • How to encourage action without resorting to dark patterns and manipulation.
  • How to apply all of the above to your specific website.

What Will You Need?

You’ll need a computer, a webcam and mic to connect with the group. But most importantly, you will need a homepage or landing page you want to improve and be comfortable sharing that with the group.

$195.00 $295.00 Register for this workshop → 1 × 4h live session + Q&A. Oct 7.
With all video recordings & slides. Get a ticket.

🎪   Save up to 25% on this workshop with a Smashing Membership.

What Will The Session Be Like?

The masterclass is a single, intensive session covering four topics:

  • Understanding the role of psychology in creating a compelling experience.
  • Identifying and conveying critical messaging with compelling copy.
  • Using design to shape perceptions.
  • Optimising your website to improve conversion over time.

Paul will spend time unpacking his techniques in detail, and then we will apply those principles to your website through group workshops and interactive critiques.

About Paul Boag

Paul Boag is a leader in conversion optimisation and UX design thinking. He has over 25 years of experience working with clients such as Doctors Without Borders, GlaxoSmithKline and PUMA. He is the author of six books and a well-respected presenter.

His techniques have helped multi-nationals and mom-n-pop businesses alike create a great user experience while also improving conversion.

Time & Schedule

The workshop runs as a single, comprehensive four-hour session, with a 15-minute break in the middle:

8:45 AM PDT
Virtual doors open, registration, chat and introductions.

9:00 AM – 10:45 AM

  • Understand key psychological drivers behind user actions and leverage four crucial factors that influence conversion.
  • Develop a strong value proposition that addresses user needs and use persuasive copy to answer common objections and concerns.

10:45 AM – 11:00 AM
15-minute break.

11:00 AM – 12:30 PM

  • Use design to shape positive impressions, create a visual flow that guides users smoothly through your site, and apply practical design tips to boost conversion.
  • Pinpoint conversion barriers, conduct post-launch usability testing, and embrace a culture of ongoing improvement for long-term success.

12:30 PM – 1:00 PM
Q&A with Paul. Chat with each other.

$195.00 $295.00 Register for this workshop → 1 × 4h live session + Q&A. Oct 7.
With all video recordings & slides. Get a ticket.

🎪   Save up to 25% on this workshop with a Smashing Membership.