Customer-Centric Product Strategy Workshop
- Your instructor
- Debbie Levitt
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Workshop includes:
- 🔖 Examples to take away
- 🗣 Interactive sessions
- 📺 Workshop recordings
- 🎤 Dedicated Q&A time
- 🏅 Smashing Certificate
Unfortunately, this workshop is fully sold out! But you can join the waiting list in case a ticket becomes available:
Workshop, 4×2h + Q&A • Wed & Thu, October 18–26 2023
09:00 – 11:30 AM PT • 18:00 – 20:30 CET • Check your time zone ⏰
Your Entire Business Revolves Around Customer and User Experiences
Everybody is talking about customer-centricity and being more “user-obsessed,” but what does that really mean? How do we combine customer-centricity with wanting to be efficient, Agile, Lean, innovative, and experimental?
In this workshop, we’ll look at models and approaches for a small or large business transformation back to high quality products and services that meet and exceed customers’ real needs.
Here’s What You Should Be Expecting:
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Interactive live sessions
4 × 2.5h live sessions
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Practical insights
From methodology and workflow to creation
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Hands-on exercises
With reviews by your teacher
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Life-time access
To all video recordings and examples
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Dedicated Q&A time
To ask all your questions
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Smashing Certificate
A well-deserved reward for your work
Sometimes we are sacrificing quality, collaboration, and the customer experience to “just ship it” and find out very late and reactively if our ideas, products, or services had any benefits for users.
Customers don’t want minimally viable anything. They want their problems solved and their expectations met or exceeded. Business goals don’t always overlap with customers’ needs. Agile and Lean claim customer satisfaction is our highest priority, but are we delivering high value to our trial and paying users? The customer decides what is “quality,” “done,” and “good enough,” and their standards might be higher than yours.
This workshop will give you techniques and approaches to inspire or create customer-centric change in your teams, processes, and hopefully your company.
What Will Attendees Learn In This Workshop?
- Highly actionable models, maps, and processes empower everyone to improve the Customer Experience (CX).
- Learn what typically blocks teams and projects from being more customer-centric.
- Gather customer and user evidence and data that better inform decisions, leading to increased satisfaction, conversion, and loyalty.
- Use our governance model for implementing and monitoring the progress, success, and failure of internal process changes and experiments.
Who Is This For?
This workshop is for engineers, product managers, Scrum Masters & Agile Coaches, designers and anybody looking to inspire companies of any size or industry to prioritize customer satisfaction, attraction, retention, and the value we deliver. The workshop is best for mid-level, senior, lead, director, or higher.
About Debbie Levitt
Debbie Levitt, MBA, is the CXO of Delta CX, and since the mid-1990s has been a CX and UX consultant focused on strategy, research, training, and Human-Centered Design/User-Centered Design. She’s a change agent and business design consultant focused on helping companies of all sizes transform towards customer-centricity while using principles of Agile and Lean.
Her new book, "Customers Know You Suck," (2022) is the customer-centricity how-to manual. Start investigating what’s holding you back from improving customer-centricity. Learn how to be value-led: how much value we can frequently create for potential and current customers.
Time & Schedule
This workshop is split over four days. Our virtual doors open at 8:45, we start at 9 AM PT.
The workshop sessions will run on the following days:
- Wed, October 18, 09:00 – 11:30 AM PT (18:00 – 20:30 CET)
- Thu, October 19, 09:00 – 11:30 AM PT (18:00 – 20:30 CET)
- Wed, October 25, 09:00 – 11:30 AM PT (18:00 – 20:30 CET)
- Thu, October 26, 09:00 – 11:30 AM PT (18:00 – 20:30 CET)
Schedule On All Days
8:45 am PT
Virtual doors open, registration, chat and introductions.
9:00 am – 11:30 am
Material, exercises, Q&A with Debbie.
Unfortunately, this workshop is fully sold out! But you can join the waiting list in case a ticket becomes available: