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Designing for Emotion Masterclass

Aarron Walter

Your instructor
Aarron Walter

Workshop includes:

  • 🔖  Examples to take away
  • 🗣  Active participation
  • 🎁  Workshop recordings
  • 🏅  Smashing Certificate

Unfortunately, this workshop is fully sold out! But you can join the waiting list in case a ticket becomes available:

Workshop, 2×2h + Q&A •Mon & Tue, October 17–18 2022
09:00 – 11:30 AM PT (18:00 – 20:30 CET) • Check your time zone ⏰

Design for delight was the mantra of many teams a decade ago, but our world and the web have since changed, bubbling up a complicated range of emotions in us all. It’s time to do more than delight. Let’s take a more sophisticated approach to design to address the challenges of our times.

Here’s What You Should Be Expecting:

  • Interactive live sessions

    2 × 2.5h live sessions

  • Practical insights

    Principles and methods for making more engaging products

  • Hands-on exercises

    With reviews by your teacher

  • Life-time access

    To all video recordings and examples

  • Dedicated Q&A time

    To ask all your questions

  • Smashing Certificate

    A well-deserved reward for your work

How do we design experiences that build trust with skeptics, address people’s fears, and are more inclusive of those who have been left out? In this masterclass, Aarron Walter, VP of Design Publishing at InVision, will explain how emotional design — the intersection of design and psychology — can help you and your team design better experiences for all.

Who Is This For?

UX designers working on products and websites, design leaders who want to challenge their teams to produce more engaging products, and front-end developers and product managers who want to learn more about how design shapes customer experiences will all walk away from this masterclass with practical knowledge that can be put to work immediately.

What Will Attendees Learn In This Workshop?

  • How design can tap into core principles of psychology that shape user behavior.
  • How to design peak moments in the customer experience that drive engagement (not just delight).
  • Engagement methods that can be employed in your work to create memorable experiences.
  • How to design inclusively in all of your projects.
  • How well-known brands design for emotion, and how to follow their example.
  • How to fold emotional design into your design process, even in a fast-paced Agile environment.
  • The business impact of emotional design.

What Will You Need?

You’ll need a computer, a webcam and mic to connect with the group. Pencil and paper or your favorite method of taking notes will prove handy, too.

About Aarron Walter

Aarron Walter is VP of design publishing at InVision, drawing upon fifteen years of experience running product teams and teaching design to help companies enact design best practices. Aarron founded the UX practice at MailChimp and helped grow the product from a few thousand users to more than 10 million.

His design guidance has helped the White House, the US Department of State, and dozens of major corporations, startups, and venture capitalist firms. You’ll find Aarron sharing thoughts about design on Twitter @aarron and as the co-host of the Webby-nominated Design Better podcast.

Time & Schedule

This masterclass takes place over two days in 2-hour sessions with time for questions and discussion about your work and how to apply what you’ve learned. Our virtual doors open at 8:45 AM, we start at 9 AM PDT.

Please mark your calendars:

  • Mon, Oct 17, 09:00 – 11:30 AM PT (Pacific, US) • 18:00 – 20:30 CET (Europe)
  • Tue, Oct 18, 09:00 – 11:30 AM PT (Pacific, US) • 18:00 – 20:30 CET (Europe)

Day 1

3:45 PM PDT
Virtual doors open, registration, chat and introductions.

4:00 PM – 6:00 PM
Introduction to the topic of the day followed by hands-on exercises, review, and a summary of the topic.

6:00 PM – 6:30 PM
Q&A with Aarron on the day’s material. Networking!

Day 2

3:45 PM PDT
Virtual doors open, registration, chat and introductions.

4:00 PM – 6:00 PM
Introduction to the topic of the day followed by hands-on exercises, review, and a summary of the topic.

6:00 PM – 6:30 PM
Q&A with Aarron on the day’s material. Networking!

Unfortunately, this workshop is fully sold out! But you can join the waiting list in case a ticket becomes available:


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