Enterprise UX Masterclass

Your instructor: Marko Dugonjić
Tickets: Get a ticket ↓

Workshop includes:

🔖 Examples to take away
🗣 Interactive sessions
📺 Workshop recordings
🎤 Dedicated Q&A time
🏅 Smashing Certificate

Workshop, 5×2h + Q&A • Tue, Wed & Thu, May 14–21 2025
09:00 – 11:30 AM PT • 18:00 – 20:30 CET • Check your time zone ⏰

How do you make your UX efforts work effectively at scale? How do you build a design team from scratch? How do you optimize the workflow of your design team in large organizations? And how do you approach complex enterprise products?

In this brand-new workshop, delivered by a seasoned UX principal Marko Dugonjić, you will gain insights into areas of UX practice beyond the hard skills of usability testing, interface design, IA and interaction design. You’ll learn how to show the value of design, how to establish design as a key function within the broader organization — and boost your enteprise UX and design leadership skills.

Here’s What You Should Be Expecting:

Interactive live sessions

5 × 2h live sessions

Practical insights

From skills and teams to operations and stakeholders

Hands-on exercises

Quick exercises to enhance learning

Life-time access

To all video recordings and examples

Dedicated Q&A time

To ask all your questions

Smashing Certificate

A well-deserved reward for your work

$350^.00 $450^.00 Register for this workshop → 5 × 2h live sessions + Q&A. May 14–21.
With all video recordings & slides. Get a ticket.

🎪 Save up to 25% on this workshop with a Smashing Membership.

We will cover practical topics such as:

An effective handoff between teams (and if there should be one in the first place)
How to build a good design team and track design success over time
How to approach complex enterprise products and legacy UX,
How to show and visualize the value of your and your team’s design work,
How to engage with stakeholders, when and how to approach it strategically,
How to identify, get approval for, and implement policies, standards, and processes
How to synchronize different timelines and speeds of execution
How to select just the right methods and artifacts for the project
How to manage large-scale product upgrades and mitigate risk

Enterprise UX Masterclass is a practical, hands-on workshop that gives participants actionable takeaways for immediate use and guidance for short-, medium-, and long-term optimization of their design organization, products, and skills. Learn through hands-on exercises with dedicated time for Q&A after each session.

The workshop will focus on providing solutions for complex UX challenges in enterprise environments such as roles, teams, processes, collaboration and delivering organizational value. Our primary focus in this workshop is UX design in enterprise organizations — navigating the organization, stakeholders, aligning maturities, and streamlining UX practice — which makes it a great complement to other Smashing workshops on UX and user interface design.

Who is this workshop for?

This workshop is for UX designers, design managers, interface designers, product designers, front-end designers and developers; designers who work in enterprise environment, or want to explore how to thrive as a designer in a complex environment; and anyone who creates digital products, websites, and mobile applications in a medium to large-size organization.

The workshop benefits all the unsung UX heroes working in the massive public sector and enterprise-level organizations who are pushing the needle of digital transformation, customer and constituent communication, and self-service experience optimization.

What hardware/software do you need?

Please come to each session well-rested. Each day will inspire you with multiple perspectives and provide much food for thought. We encourage you to prepare your questions for the Q&A with Marko.

About Marko Dugonjić

Marko Dugonjić is an internationally recognized designer, developer, speaker, author, and workshop coach. Marko and his teams have won multiple international design awards and contributed to the community by open-sourcing multiple solutions and promoting web standards. Marko has edited and co-authored books on UX topics for Smashing Magazine and is a jury panelist at IADAS and AIVA.

Marko’s 20 years of experience includes engagements with UX teams and executive stakeholders in the public sector and enterprise organizations such as the Governor’s Office of Planning and Research (OPR), California Community Colleges, MacEwan University, Deutsche Telekom and Croatian Telekom (T-Mobile), REWE Markt GmbH, PayPro Global, Font Bureau, and more.

Time & Schedule

This remote workshop is split over five days. The schedule may change slightly based on how we are progressing through the material, giving time to answer questions as we go along. The workshop will be running from 9:00 AM PT to 12:00 PM PT on Wednesday and Thursday, May 14–22.

Wed, May 14, 09:00 – 12:00 AM PT (18:00 – 21:00 CET)
Thu, May 15, 09:00 – 12:00 AM PT (18:00 – 21:00 CET)
Tue, May 20, 09:00 – 12:00 AM PT (18:00 – 21:00 CET)
Wed, May 21, 09:00 – 12:00 AM PT (18:00 – 21:00 CET)
Thu, May 22, 09:00 – 12:00 AM PT (18:00 – 21:00 CET)

You can always re-watch the sessions at a more convenient time and follow the workshop at your own pace.

Day 1: Introduction and Assessment

8:45 AM PT
Virtual doors open, registration, chat and introductions.

9:00 AM – 11:00 AM
Marko will cover different scopes, concepts, and semantics of UX practice and navigate you through various layers of your impact. Each participant will evaluate and map their skillset and where they have the most influence within their organization as UX practitioners.