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Giving Your Users a Voice in Every Decision with AI

Paul Boag
Your instructor
Paul Boag
Tickets
Get a ticket ↓

Workshop includes:

  • 🔖 Actionable insights
  • 🧰 A workflow you can use the next day
  • 🎤 Dedicated Q&A time

Free Workshop, 1h + Q&A • Tue, June 9, 2026
9:00 – 10:00 AM PDT • 18:00 – 19:00 CEST • Check your time zone ⏰

Most personas die quietly in a shared drive. In this free session, Paul Boag shows you how to build AI-powered personas that focus on what users are actually trying to do — and how to make them available on demand so anyone in your organisation can consult them at the moment decisions get made.

Here’s What You Should Be Expecting:

  • Interactive live session

    A free, 1h-long live session

  • Practical workflow

    Start using it the very next day

  • Real examples

    Personas that change decisions

  • Dedicated Q&A time

    To ask all your questions!

Free! Register for this workshop → 1 × 1h live session + Q&A. June 9.
With all video recordings & slides. Get a ticket.


This free session is a taster for The Modern UX Practitioner — Paul’s full 4-session workshop. You’ll build on the ideas introduced here and go deeper: from an AI-queryable research repository and virtual personas, to designing faster with AI tools and walking away with a concrete plan for leading AI adoption across your team.

Most personas die quietly in a shared drive. Someone in UX spends weeks building them and presents the slide deck. Then the marketing, product and finance teams go on making decisions about users without ever consulting them again. The research is rarely the problem. Traditional demographic personas were never built for the moments where those decisions get made.

In this one-hour session, Paul Boag will show you how to build powerful personas with AI — the kind that focus on what users are trying to do, the questions they need answered, and where they get stuck. The kind that change a design or copy decision rather than sit on a wall.

He’ll then walk through how to turn those personas into something the rest of your organisation can consult on demand, so a marketing manager writing a campaign or a product manager weighing a feature can hear from your users at the point of decision — without digging through last year’s research deck.

Topple is feeling very festive

Oh, and as a little bonus — you'll also get our Smashing events newsletter: free sessions, online workshops and live conferences from around the world. The good stuff, straight to your inbox. 🐱

Who Is This For

This session is for anyone involved in making decisions that affect users — UX designers, product managers, marketers and content strategists who want their research to reach the moment of decision, not just the slide deck.

About Paul

Paul Boag is a UX and conversion optimisation consultant with over 30 years of experience. He has worked with clients including The National Trust, the European Commission, Puma and the University of Oxford. He has written seven books, including Click! and User Experience Revolution, and hosts the long-running Boagworld Show podcast.

Free! Register for this workshop → 1 × 1h live session + Q&A. June 9.
With all video recordings & slides. Get a ticket.

What hardware/software do you need?

To view the webinars, please install the Zoom client for Meetings, which is available for all the main OSs. It may take a little time to download and install, so please grab it ahead of time if you can.

Schedule

8:45 AM PDT
Virtual doors open, registration, chat and introductions.

9:00 AM – 10:00 AM
Building AI-Powered Personas, Making Research Queryable, Getting Users Into Every Decision.

10:00 AM – 10:30 AM
Q&A with Paul.

Free! Register for this workshop → 1 × 1h live session + Q&A. June 9.
With all video recordings & slides. Get a ticket.